Abraham explained how his “system” for success in the dry cleaning business could be marketed to other dry cleaners in other states. At that point the owner was satisfied with his profits and did not want to put in more time or effort to grow beyond the three stores. A simple, brilliant, low-cost and virtually zero-risk strategy that resulted in an enormous pay day.Īnother compelling example offered is the dry cleaner in Chicago Abraham worked with who turned a single store front with average performance into three highly successful locations. From “dead” leads of prospects who had already said no to the main offering. By sending a simple sales letter to those who did NOT buy, and offering them an alternative program (provided by another company) at a lower price point, they generated $10,000,000 in new sales. They generated a high-volume of leads, but actually converted a small percentage to sales. For example, on page 223 Abraham tells the story of a client who sold large, expensive training programs.

The stories and examples demonstrating precisely how this can be done are compelling.

Jay Abraham has taught for years the awesome power of unconventional marketing and it’s ability to produce immediate breakthroughs in sales and profit. This book provides instantly actionable strategies and tactics for increasing revenue and profit with virtually zero risk.

The results: freedom from stagnation and stalling new levels of profitability and success and a much greater sense of control and pleasure from running the enterprise. Unlocking that true business potential and diagnosing the specific issues that each reader/business owner/entrepreneur/employee faces is the mission of this book. To achieve this, Jay will help you to identify the nine â€œsticking pointsâ€ that keep entrepreneurs and executives alike grinding just to survive, instead of growing and thriving. The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth. Jay Abraham – The Sticking Point Solutionīusinesses can plateau, stall, or stagnate…without the owners or key executives even realizing it.

Jay abraham sticking point